Here are some of my key projects
Transforming the Aisles of Innovation (Kroger Digital Health)
📌 Business Impact:
Achieved $106M in FBC spend in 2025, driving online, pickup, and delivery penetration.
📌 Number of Releases:
Launched MVP in 6 months, multiple iterative releases planned for optimization.
📌 Design Strategy:
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Introduced a seamless, multi-channel experience for members managing benefits.
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Designed a scalable design system to maintain consistency across platforms.
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Focused on accessibility and personalization to increase engagement.
📌 Stakeholder Collaboration:
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Worked closely with product managers, engineers, and data teams to align on revenue goals.
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Partnered with marketing & SEO teams to optimize user acquisition strategies.
Accelerating Clinical Research (EHR & EDC Integration at OpenClinica & UCSF)
📌 Business Impact:
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Reduced form completion time from 30 minutes to 18 minutes, improving data entry efficiency.
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Increased digital adoption among research teams, enhancing patient data accuracy.
📌 Number of Releases:
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V1 launched in 3 months; V2 improved based on user insights.
📌 Design Strategy:
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Designed a unified workflow to integrate hospital EHR data with OpenClinica’s research system.
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Implemented automation to eliminate duplicate data entry and reduce errors.
📌 Stakeholder Collaboration:
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Conducted user research workshops across NY & Germany with clinical research teams.
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Worked with hospital IT & compliance teams to ensure secure data handling.
Patient/Participant Dashboard Redesign
📌 Overview:
Clinical research teams struggled with manual data entry, scattered patient information, and inefficient progress tracking, leading to delays in clinical trials. I redesigned the Participant Dashboard to streamline workflows, integrate real-time EHR data, and enhance usability for research coordinators and investigators.
📌 My Role: Lead UX Designer & Researcher
• Conducted user research with CRCs & investigators to identify pain points.
• Designed intuitive workflows, wireframes, and high-fidelity prototypes.
• Implemented real-time status tracking, bulk actions, and automated data entry.
• Collaborated with product, engineering, and clinical teams for seamless execution.
📌 Impact:
✔ Reduced data entry time by 50%, improving efficiency for CRCs.
✔ Increased adoption, leading to higher subscription rates for the dashboard module.
✔ Accelerated trial timelines by streamlining data input and tracking.
Apple Health Integration App for Patients
📌 Overview:
Designed an Apple Health-integrated patient app to seamlessly sync health data, empowering users to monitor their wellness and share key insights with healthcare providers. The goal was to enhance patient engagement, data accuracy, and proactive health management.
📌 My Role: Lead UX Designer
• Designed an intuitive interface for patients to connect Apple Health with their medical records.
• Conducted usability testing to optimize data visibility and ensure patient trust.
• Collaborated with engineers, healthcare teams, and compliance experts to align with data privacy regulations.
📌 Impact:
✔ Increased patient engagement, with a 30% rise in daily active users.
✔ Improved data accuracy, enabling better-informed clinical decisions.
✔ Streamlined health tracking, reducing manual input for patients.
Online ID Verification for Current Accounts
📌 Overview:
Designed a secure, AI-driven ID verification experience to streamline account creation for Citizens Bank. The goal was to reduce drop-offs, enhance security, and improve the user experience across mobile, web, and app platforms.
📌 My Role: Lead UX Designer
• Conducted usability testing and optimized the ID verification flow for seamless onboarding.
• Designed a frictionless document upload & face verification process.
• Collaborated with fraud prevention, compliance, and engineering teams to balance security and UX.
📌 Impact:
✔ Increased successful account openings by 3.33% in 6 months.
✔ Reduced verification time, improving conversion rates.
✔ Enhanced fraud detection while maintaining a smooth user experience.
About Me
Graduate of Bentley University's M.S. in Human Factors in Information Design program with 5+ years of design experience across disciplines. Creating elegant, effective, and engaging user experiences is the challenge I have most enjoyed in my career, from building online learning platforms to crafting e-commerce interactions to developing software products, and I'm excited to tackle my next project.
Testimonials
Andrew Wyman, MA
"If you need help with user experience or design, look no further. Preethi does it all. She is a diligent and talented UX designer that is a pleasure to work with."
Paul Giordano, NY
"Preethi is a talented UX designer who was a pleasure to have on my team. A fast learner who with a deep understanding for research, Preethi always supported her design decisions with data. She seamlessly adapted her design process to meet aggressive delivery deadlines, while maintaining collaborative partnership with our product team colleagues."
Joseph Ayotte, MA
“Preethi is bright, passionate UX professional who brings expertise across the UX spectrum from Research to research-fueled, purposeful Design..”