Hi, I'm Preethi

UX Designer in Hopkinton, MA

I research and craft breakthrough - delightful products in complex spaces that enable and empower users to focus on what they do best.

Scroll down to see some of my Work

Releases

Design Process

Collaboration

Product Strategy

Successfully worked with the product team and delivered 6 releases to improve the desktop and mobile experiences

Established a design process within the development and Product teams in an Agile environment

Established a culture of collaboration amongst cross-functional stakeholders like Sales, Customer Success, Technical Support and Marketing teams

Influenced product strategy through timely research, design thinking initiatives, and collaboration with customers and technology partners

Projects

Transforming Clinical Trial Data Collection

Redesigned Participant's dashboard to connect EHR data to EDC in one Click.

Reduced Physicians and CRCs' workload by 50% and improved their efficiency by 100%

16409334_2007.i211.018_laptop_smartphone_mockups_realistic.jpg

Patient/Participant Dashboard Redesign

This project gives details about how I employed a holistic end-to-end UX strategy towards building a product vision, from user research to high-fidelity mockups and testing.

Apple Health Integration App for Patients

Designing an app for patients to share their health records with clinical trials they participate in, including medications and lab results.

Improved user adoption by 60%

Study enrollment rate went up by 160%

Online ID Verification

Designed a workflow to enhance the online account opening experience in one of the leading banks..

“This update is great. Really clear, concise, and so easy to complete the process.”

Bhaskar P | Experience Owner - OAO

Retail Store Inventory Management System Dashboard Redesign

Redesigned a Store Inventory Solution for an American provider for loss prevention and merchandise visibility.

User Centric Process of Study Design

Designed a workshop to explain the importance of user centric design approach to understand the current and future OC users' objectives

Improved user's understanding of OC system.

Enabled users to capture more data while maintaining integrity

About

Graduate of Bentley University's M.S. in Human Factors in Information Design program with 4+ years of design experience across disciplines. Creating elegant, effective, and engaging user experiences is the challenge I have most enjoyed in my career, from building online learning platforms to crafting e-commerce interactions to developing software products, and I'm excited to tackle my next project.

Resume

View